From Résumé to Registrations: A Digital Launch for Philly Roots Soccer Training
Darius Madison had a pro résumé and a logo. We built everything else a new training business needs: the website, online sign-up and payments, a Google profile, social accounts and the tracking to see which of them brings in families.
- Industry
- Youth Soccer Training
- Location
- Horsham, PA (serving Montgomery and Bucks counties)
- Timeline
- August to November 2026
- Services
- Digital Launch, Website Development, Online Payments, Local SEO, Social Setup, Analytics
The Challenge
Darius Madison played for the U.S. U-17 national team, won the 2014 NCAA championship at Virginia, was drafted into MLS in 2016 and played professionally in the USL and in Australia. In 2026 he set out to start his own training business in the Philadelphia suburbs.
He had the résumé and a crest logo. He didn't have a website: his domain pointed at a GoDaddy placeholder. Parents had no way to book or pay, the business had no Google profile, and there were no Facebook or Instagram accounts set up for it.
The launch had to:
- Tell Darius's story well enough that a parent trusts a new name
- Show programs, prices and dates clearly, so parents don't have to call first
- Take payment online, with the training agreement and waiver accepted at the same moment
- Show up on Google, Facebook and Instagram on day one, with every channel pointing to sign-up
- Measure which channel brings in paying families
Our Approach
A new name has to earn a parent's trust first, so we started with Darius's story and built out from there.
Story and Content
We drafted Darius's bio and the full story page, which he reviewed and edited. We built the site's look around his existing shield logo: deep green, gold and cream, with condensed display type. On the home page, a “ladder climbed” strip turns his résumé into ten credentials a parent can scan in seconds.
Website
How It's Built
- Custom-built, with no page builder or plugins to keep patched
- Fast on phones, where most parents find it
- Mobile-first, with a separate check on phones before launch
What We Built
9 pages: Home, Programs, Darius's Story, Location, FAQ, Contact, Training Agreement, Privacy, and a payment thank-you page.
Online Sign‑up and Payments
Parents can sign up and pay for any program from the site, through a secure checkout in the business's own colors.
- Eight purchasable items: private training (1, 5 or 10 sessions), November and December small groups (a 3-session pack or a single night), and the winter break holiday camp.
- Checkout asks for the player's name, plus birth year, age or session night where the program needs it, so the coach has what he needs without a follow-up call.
- The training agreement and waiver are accepted at checkout, and the accepted version is recorded on every payment.
- Each payment emails the coach the parent's name, phone and email and the player's details.
- Drop-in nights that have passed drop off the list on their own.
Contact and Email
An inquiry form with spam protection. Messages arrive reliably from the business's own domain instead of landing in junk folders, and the business has its own info@ mailbox.
Google and Social
- Google Business Profile: set up and verified, with services and prices, 12 photos, the service area, the website and a booking link straight to sign-up.
- Facebook Page: cover, bio, website link and a Sign up button to the programs page.
- Instagram: profile and website link.
- Launch posts: three posts written and designed for both networks and published in order, so the grid reads Meet Darius, His story, then Programs and prices. The launch post is pinned on both.
- Tracked links: every profile link is tagged, so Analytics can tell a Google profile click from a Facebook button tap or an Instagram bio link.
Measurement
- Google Analytics in the client's own account, so the data is theirs.
- Every sent inquiry, completed payment (with the amount and what was bought) and tap on the phone number or email is recorded.
- Each sale is credited to the channel the parent came from, not to the payment page.
- The site verified with Google and submitted for indexing.
Launch
The site, payments, Google profile and social accounts went live together, with every form and payment tested before the launch posts went out.
What We Delivered
Digital Launch Plan
Go-live checklist, launch sequence and channel setup
Custom Website
9-page custom site, built mobile-first
Coach Story Page
Long-form bio, reviewed and edited by the client
Online Payments
Sign-up and payment for 8 programs and packages
Agreement and Waiver
Accepted at checkout, with the version recorded on every payment
Sign-up Notices
Every payment and inquiry emailed to the coach
Contact Form
Spam-protected, delivered from the business's own address
Google Business Profile
Verified, with services, 12 photos and a booking link
Facebook and Instagram
Branded profiles, a Sign up button and 3 launch posts
Analytics
Leads, calls and revenue tracked by channel
Google Search Setup
Site verified with Google and submitted for indexing
The Results
Ready on Day One
Sign‑up at Any Hour
Parents can pick a program, sign the agreement and pay from their phone, whenever they find the site.
Nothing Missed
Every inquiry and every payment reaches the coach by email, with the player's details attached.
Every Channel Leads to Sign‑up
Google, Facebook and Instagram were live on launch day, and each one points parents to the programs page.
Tracked from the First Visit
- Every inquiry, call tap and sale is tied to the channel it came from
- Revenue reported by program, not just page views
- Search Console watching how the site shows up on Google
Ready for Your Digital Launch?
Starting a business, or starting over online? We'll build the site, payments, Google profile and social accounts and launch them together.