The build vs. buy debate gets framed as a binary choice, but that's rarely how it works. Here's a practical framework for finding the right level of customization.

Both Zapier and Make connect your apps and automate workflows. But they're built for different needs. Here's how to pick the right one.

Every software vendor wants to sell you their CRM. Here's how to figure out if you actually need one — and how to choose the right one if you do.